Job Duties & responsibilities (List the principal duties. Use concise statements that
provide a clear understanding of the level of responsibility, complexity, creativity and
analysis performed in this position.)
Generate sales through assets, liability and other banking products as well as TPP
o Monitor on a regular basis the actual achievement of sales targets vis-à-vis
plans for the branch; take necessary action to minimize deviations, if any
o Build and manage effective customer relationship with key customers
tagged to him/her; enable superior customer service to them; Advise them
on making robust investment and financial decisions
o Reduce customer dormancy and customer attrition
o Ensure branch target achievement through effective upselling and cross
selling