Devise & drive respective Segment strategy to enhance customer value through a powerful product proposition,
Review segment offerings and proposition vis-à-vis competition periodically bring new value offering for clients.
Brand custodian of segments along with Marketing teams. Candidate will be responsible for various branding, ATL+BTL + Digital & Social Media marketing.
Review and Create customer journeys, campaigns for respective segments.
Client communication strategy & Client Engagement Strategy – central and local Refine process from RM’s and client perspective,
Create digital journeys for clients for better experience and drive adoption of same.
Understand Existing internal process Segment RMs follows and work to digitize the same.
Segment Budgeting and profitability monitoring at periodic frequency
